Finding customers the hard way
Before HAL, new dealers and end-customers abroad came from old-fashioned sales legwork and word-of-mouth between agronomists recommending the machines. “It's a process that takes a long time and is very resource-heavy for each individual employee,” says CEO Rasmus Kilt.
Why HAL: visibility beyond the dealer
Wintex wanted to find leads automatically, starting with end-users for their dealers. For a manufacturer, that changes the whole picture: “If we have a handle on which customers our dealers work with, we get a much greater insight into our business, something that otherwise disappears into someone else's way of selling.”
Inside a typical week
Each week, HAL generates 10 hot, well-qualified leads for Wintex's four largest dealers, ready for the sales teams to pick up on Monday morning.
Every market, every language, with a human in the loop
Language and local culture haven't been an obstacle. HAL writes the first draft of each email in the local language, remembers the settings for the following week, and has even recommended the best times to send ahead of a regional trade fair. Nothing goes out on its own. Wintex's salespeople do the final verification, which matters for a specialist product in a niche market. “It's good that it doesn't send automatically. Our salespeople do the last check, because our product is special,” says Rasmus.
Results, and what's next
The biggest wins so far are time saved and visibility into the market on the far side of the dealer. “If we sell one machine in 2026 because of HAL's leads, the cost is covered, and I expect the results to keep getting better as we refine the ICP,” Rasmus says. Next up: a sharper ideal-customer profile and a HAL tuned specifically to find new dealers and grow Wintex's presence around the world.